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Inbox Atelier helps brands design smarter email, SMS, and lifecycle programs—grounded in customer psychology, shaped by strategy, and built to perform over time. Less noise. Better judgment. Stronger results.

the social atelier

This week’s obsession: The anatomy of a great SMS — the kind that feels intentional, high-impact, and worth the interruption. SMS is tiny real estate with outsized potential, so every element has to earn its place. In this week’s br
Did my team at @alo create this SMS? Yes. Is it still one of my all-time favorites? Also yes. This message uses Priority Access to reach Alo’s highest-intent shoppers for a new color drop — with a perfect holiday nod baked into the copy:
It’s the most wonderful time of the year… for unhinged holiday SMS messages 😂 📱
This week’s obsession: Email tests that actually move revenue. We’re breaking down the five testing principles we come back to every single Q4 — the ones rooted in real data, not guesswork: ✨ Big-lever tests (value props, hierarch
Using one of my favorite pet brands, @lucyand.co as the example today (Gus exclusively rocks their gear 🐾💖): Subject Line (A): “Stocking Stuffers everyone will want 🎅” Here are 3 B versions I’d test against that control — a
Some tests improve revenue.
Some tests improve learning.
And some tests… just help someone sleep at night 😂 Here’s to the CRM teams trying to keep the science in A/B testing.
Stay strong, data friends.
📬✨
This week’s obsession: Designing for mobile. Because let’s be honest—if your email doesn’t shine on a phone, it doesn’t shine at all. 📱 With 81% of emails opened on mobile, your design has to flex with the screen, not
Design that adapts, not collapses. This week at the Atelier, we’re spotlighting @therealreal, who proves that mobile optimization isn’t about squeezing—it’s about reimagining. On desktop, we see a clean 3-across grid—ed
You designed your email for desktop? Cute. 💅🏼 Your customers opened it on mobile. 📱

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